Technology introduces new risks and opportunities.

We help institutional investors leverage the latest insights and tools to create superior returns.

Serving dozens of  leading real estate and technology companies

Are you an institutional investor? Ask yourself the following questions:

Is your portfolio future-proof?

Our 4-week Disruption Stress Test™ will identify immediate opportunities to increase NOI through adoption of new systems and tools, alert you to potential threats, and uncover broader possibilities to create value at the portfolio level.

Is your management up to speed?

Our Proptech Workshops and Real Estate Innovation Workshops  provide a full program of briefings, guided discussions, and Q&A sessions about the latest technologies, business models, and management methods that are reshaping the real estate industry.

Is your next investment up to par?

Our Disruption Due Diligence™ will augment your traditional legal, accounting, and market studies to help evaluate investment opportunities in GPs and individual assets.

A fresh perspective.

Rethinking was founded by Dror Poleg, drawing on two decades of experience developing institutional real estate and innovative software, as well as researching the impact of technology on financial markets at the London School of Economics.

Dror’s insights have been featured in reports and events by KPMG, PwC, ULI, INREV, NMHC, JLL, PERE, NYU, Savills, Estates Gazette, and EPRA. Read more here.

Ready to learn more?

We’re based in NYC and serve clients all over North America, UK, Europe, Asia, Australia, and the Middle East. 

555 Madison Avenue, 6th Floor
New York, NY 11201

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Looking for quick feedback on a new venture or initiative?

Book an hourly strategy consultation with Dror — over the phone or in his NYC office.